Great American Country Redesign Project Wins Gold

GAC rebranding takes top honor at BDA Awards

NASHVILLE, Tenn. -- (June 27, 2006) -- Great American Country's fresh new look, already a hit with viewers and the music industry, scored with judges at the 2006 BDA North America Design Awards, sponsored by the Broadcast Design Association. GAC's rebranding package took home the Gold Award for Total Package Design in the On-Air Image category.

GAC's new brand identity takes its inspiration from both the tradition of country music and its influence on the heart of American culture. Developed by Hollywood-based Troika Design Group under the direction of Stacey Killian Hagewood, vice president, Creative Services at GAC, the rebranding package launched in late 2005.

"We at GAC wanted an on-screen look that fused a sense of today and yesterday, touching on both modern music and Americana. The package we developed with Troika portrays that feel perfectly," Hagewood said.

GAC's new look comprises a redesigned logo, IDs, bumpers, promo toolkits, billboards and a music package with signature mnemonic centered on the visual theme of "modern tradition." The redesign was one of the last elements of a year-long GAC rebranding process.

"This was an extremely important part of the project to take the network to another level of quality and enhancement of the viewer experience under Scripps Networks' ownership," said Ed Hardy, GAC president. "The new GAC look is a wonderful reflection of our goal to be the leading country music-focused television network."

About Great American Country
Great American Country is America's main street for the widest variety of country music, its artists and the lifestyles they influence. In addition to country music videos, GAC features original programming, special musical performances and live concerts, and is the exclusive television home of the Grand Ole Opry. GAC is available in more than 41 million households.

GAC is owned by Scripps Networks, the leading developer of lifestyle-oriented content for television and the Internet, including Home & Garden Television (HGTV), Food Network, DIY Network and FINE LIVING. Scripps Networks is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta and Nashville, and is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks and interactive media. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service, United Media and Shopzilla.com.