The Program
New Video: The Power of Midland
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Frontier Stockyards | Sale Terms | Range Ready Warranty
Over 46 Years of Performance Testing
Midland's Goal is to have every bull sold make a positive economic impact on your herd and be backed by a quality-oriented program, a disciplined program that identifies efficiency and real performance. Midland provides the most complete, comprehensive data anywhere… bulls from the top of their weaning group and from top producing cows.
How the test works
The primary reason we have beef cattle is to convert roughage, and identifying the most efficient cattle for this trait provides a great opportunity for ranchers. Of the major performance tests in the Northwest, Midland presently feeds the highest percentage of roughage in its ration, 70%, with over half the grain being whole oats. Also, test bulls are developed in pens the size of a football field over the test course of 120 days to insure sound, functional bulls that have the longevity to stay in breeding programs.
Feed Efficiency
Bulls are weighed on and off test twice for accuracy and weighed at 60 days and 90 days. Reports are generated for each weigh day and mailed out to consignors and prospective buyers. During the test, all bulls are ultrasounded for ribeye, backfat and intramuscular fat scores. Ultrasound data will be posted on our website and is available to all interested buyers upon request. Further, all bulls are semen tested.
Midland Bull Test provides Real Performance…
Objective, complete, comprehensive data that includes in-herd and and across-herds information with EPD's, ratios and actual individual comparisons on test, measuring performance from birth through yearling, and fertility, ribeye and backfat.
…hard facts for today's ranchers.
"The Granddaddy of Performance Testing"
Proven through competition, Midland bulls are unsurpassed in providing more trait leaders in the major breeds than any other breeder, test station or the combined effort of the major stock shows.
In 1962, Leo McDonnell, Sr. started Midland Bull Test with a small group of purebred breeders. This concept of weighing and measuring cattle and publishing the resulting data as far as birth weights, weaning weights, gainability, dam's production and yearling weights was not met favorably by most of the purebred industry nationally. However, under this constant pressure from the opponents of performance, Midland Bull Test, the Montana Beef Performance Association and several staunch seedstock producers continued to define, refine and promote performance as a primary tool in managing the profitability of a cowherd. Those who have stayed with those initial concepts and philosophies have gone on to be national and international sources of breeding stock. We're proud to be one of those who didn't compromise our beliefs or program. Although Montana Beef Performance is no longer in existence, its effect and primary guidelines have continued on and been incorporated, in part, into many of the major breed performance associations.
Unmatched Quality
Considering that yearling bulls bought in the spring won't sire a weaned calf until the next fall and daughters of these bulls won't go into production for two years, it is no light matter. Look at the dam production records on the Midland Bulls… it is unmatched. There is no other sale that offers buyers as strong an offering as the composite maternal growth bulls at Midland.
Buyers would have to go to a dozen bull sales or more to find as many top bulls from top producing cows as you will see at Midland in one day. One of the nicest compliments we receive each year from the buyers at Midland is the fact "They can purchase high quality bulls all the way through the sale." Many of the bulls that sell at Midland would be used to start most production sales.
Balanced Performance
Our emphasis continues to be on balanced performance: From sensible birth weights, to early maturity, to functional maternal traits, to economical weights, to compatible carcass merits, to a phenotype that enhances these economical traits.
This is why many of the top performance cowherds, both seedstock and commercial, have been consignors or buyers at Midland… there is a difference.
Frontier Stockyards
Register at 406-322-5597. Place your bids at 406-322-9911.
All call-in bidders must have a buyer number and be registered prior to the sale even if you've registered before.
Our sales are broadcast live on the internet via Frontier Stockyards for customers unable to attend the sales in person. You will be able to hear the auctioneer live, see a still picture of the current lot selling and keep up with bidding via a scrolling bid screen. If desired, you can also access pedigree information, EPD's and feed gain information per individual lot. This is an excellent way to keep up with the sale and if you are interested in buying, you may place bids by calling 406-322-9911. Please note that all bidders must call and register prior to the sale even if you've registered before. Register at 406-322-5597.
The sales can also be previewed on FrontierStockyards.com. High speed videos of each lot to be offered will be available along with an online catalog featuring pictures, pedigrees, EPD's etc. The videos and catalog will be posted online as much in advance as plausible to allow for ample preview time.
Sale Terms
Each animal will be sold to the highest bidder with the auctioneer settling any dispute as to bids. All cattle will be sold according to the health regulations of the State of Montana. Interstate health certificates will be furnished. On all registered cattle in the sale, registration papers will be transferred to their new owner at the seller's expense.
Range Ready Warranty
We have added a Range Ready Limited Health Warranty to all Midland bulls at no cost to consignors or buyers. Range Ready bulls and replacement heifers will carry a limited health warranty from Boehringer Ingelheim Vetmedica, Inc.
When the Range Ready Vaccination protocol is followed, the vaccines administered appear on the Range Ready qualifying product list, and the animals are enrolled in the Range Ready Program. Boehringer Ingelheim Vetmedica, Inc. warrants the health of the animal (minimum age requirement 10 months) for 6 months past the animal’s last vaccination if the animal has been enrolled in the Range Ready Program and has met the program requirements.
- If a qualifying animal becomes sick due to disease caused by an antigen covered in the required vaccination protocol, Boehringer Ingelheim Vetmedica, Inc will reimburse the producer for treatment costs and veterinary services related to diagnosis.
- If a qualifying animal dies due to disease caused by an antigen covered in the required vaccination protocol, Boehringer Ingelheim Vetmedica, Inc will reimburse the producer for treatment costs, veterinary services related to diagnosis, and fair market value of the animal at the time of death up to a maximum of $3,500.00 per animal.
For more information, you can access the Range Ready website at RangeReady.com.