Jaron and the Long Road to Love is just the latest creative chapter in the singer/songwriters life. The Tucker, Georgia native and his identical twin brother, Evan, postponed college to start a band when they were 20. "My dad was in a band in college, so we thought it was either going to work for us or against us," he recalls, "and they said do it. If you want to take off a semester, do it. College will be there for you later. You are going to learn so much from doing this and we did. We learned how to run a company by making mistakes and we made every mistake that we could find. We toured and put a band together for a while and things changed for us in 1996 when we got a phone call from Jimmy Buffet."
Evan & Jaron performed at Buffetts Margaritaville restaurant/club in Key West and were a big hit. "He said Ive had the club for 10 years and never got one call," Jaron says. "When we played, he got 10 calls. We set up a showcase and played for him. He loved it and took us out on the road."
Stardom soon followed. Evan & Jarons self-titled album released in 2000 and spawned three Top 40 its, including "Crazy for This Girl," which climbed to No. 4 on the Billboard Hot 100. In addition to Buffett, they toured with Heart and the Dixie Chicks. Evan & Jarons music was showcased in such popular films as "Runaway Bride" (starring Julia Roberts and Richard Gere), which featured "From My Head to My Heart." The duos song, "The Distance," was featured in "Serendipity" (starring John Cusack and Kate Beckinsale). Additionally, Jaron was chosen as one of People magazines "50 Most Beautiful People."
By 2003, the duo had recorded their second album in Nashville with Dann Huff producing. In addition to creating innovative Pop music, the brothers also took a different approach in terms of marketing. "The second album was called Half Dozen, and we broke it up into two sets," Jaron says of the six-song EP release. "In 2007, we did 52 Sundays which was a fully digital release. We were the first act ever to do a once a week release. We were too far ahead of the curve at times, but we were always thinking of ways to get our music to the audience."
Ultimately, Evan opted to exit the music business to spend more time with his wife and kids. Jaron soldiered on. He launched a successful film and TV production company, but music continued to be his first love, and as America dealt with the faltering economy and uncertain times, Jaron turned to music.
"Were in trouble," he says. "I can honestly tell you that I believe in this country. Im a huge patriot, but it was scary. I was worried, so I took out my guitar and I wrote a song to make myself feel better and I thought, wow, this is what Im supposed to do. I can heal. I can share. I can make people feel better."
"I really connect with my audience and its more important for my audience to have a good time than it is for me," Jaron continues. "Im not the guy who comes to my show who says, Shhh, I need you to hear what I have to say! The opinion that is the least important to me is my own. I want to make THEIR day better. Thats my job. Thats why Ive come back to music."