The '90s saw the hits come to an end for George. The changing nature of the country music business and the resistance by radio to play anything released by older artists exiled him to "Living Legend" status. He was inducted into the Country Music Hall of Fame in 1992 and has received the acclaim that "Living Legends" are given. George told his story in the best-selling autobiography, "I Lived To Tell It All" in 1996.
George finally sobered up for good following a car accident in 1998 that just about killed him. He had just finished recording his highly acclaimed "Cold Hard Truth" project that earned him his second Grammy Award in 1999. In 2003, George received the 2002 Medal of Arts from President George W. Bush at a White House ceremony. The National Medal of Arts is the nations highest honor for artistic excellence. His 50th anniversary as a recording artist was celebrated in 2004 with the release of a three-disc set featuring one hit from each year of his career and a two-hour PBS-TV special that featured a star-studded cast paying homage to George by singing his songs.
George continues to work about 100 shows a year. He is also the national spokesperson for Ronnie Gilley Properties, a real estate development company in Alabama. In addition, he has "branded" a line of breakfast meats featuring sausage, bacon, microwavable "sausage and biscuits" and breakfast croissants as well as his own "White Lightning" water.
At 76, George is having a "blast." His health is good, his energy is high and, at long last, he enjoys being sober and interacting with business associates and fans. He loves working with Ronnie Gilley and participating in business activities that dont require that he sing but instead, allows him to contribute some of the other skills he has learned over the years. A major focus of those activities is the creation of "Country Crossings" in Dothan, Al. "Country Crossings" is a country music themed destination featuring "name" theatres, hotels, restaurants and amusements.