The easy approach in a sound bite culture is to succinctly label the persona and the project, but which to choose: The kid from the Pacific Northwest who bleeds classic rock? The backwoods Alabama teen whose voice channels Southern Rock and high volume country? The romantic balladeer whose passion for soul draws on Otis and Conway? The successful and contemplative songwriter?

Truth is, James Otto is all of these, and probably a few more. Fortunately, the circumstances leading to his Warner Bros./Raybaw Records debut album #151; an earlier ill-fated major label deal, touring with superstars like Big & Rich and Shania Twain, a seven-year immersion in the craft of songwriting #151; have enabled him to incorporate and distinctly express all the hues of his musical talent. And thus, Sunset Man.