Red Roof Inn Road Trips

Free Brew — Travelers are choosing to stay at hotels that give back to their guests. For instance, Red Roof respects its guests’ bottom line, and that’s why they’ve always provided a free cup of Joe in the mornings, saving guests an average of $2/cup during their stay. A free cup of coffee on your way to a business meeting or a fun day of sightseeing—what’s better than that?

The Latte Factor — It’s getting harder and harder to justify the $5 latte at fancy coffeehouses and cafes. Spending $25/week, $100/month on coffee brews is a no/no for consumers today. They’re finding that there are better ways to spend their hard-earned dollars.

Trading Down — It’s chic to buy the best at a bargain. Americans are finding out that high prices don’t necessarily mean great products. They’re trading down, finding the best-in-class hotels, cars, clothes, appliances and other items that offer good value at the lowest price.

Moving Up — Living above your means is no longer fashionable. We’re finding out that spending within our income is the best way to economize and save. Moving up is good in the best of times, but trading down is good always.

Red Hot Deals® — Everyone is looking for a Red Hot Deal these days anywhere they can find one, whether it’s on airfares, car rentals, hotels, clothes or groceries?. Bargain hunting has become the new norm as fiscally conscious consumers challenge businesses to come up with their best price on products and services.

Paying Full Price — Paying retail is out. As the economy continues to tighten, consumers are passing on any items that are full price. They’re whittling down their budgets to the bare minimums, whether at home or on vacation. They are loyal to businesses that offer them the best deals— Red Hot and Immediately Available—and have their best interest at heart.

Everything America — As families begin to make their summer travel plans, they’re looking for basic but fun adventures not far from home. The one- and two-tank vacation is all the rage this year as everyone becomes a tourist in their own backyard. They’re driving to close-by cities they’ve never explored before, spending time together without breaking the bank.

Made Overseas — European summer vacations are not in many consumers’ travel plans this year. As the economy tightens even more, they’re putting off holidays in faraway places and choosing to stay closer to home, finding innovative destinations that appeals to everyone in the family and inexpensive means of transportation and lodging. Overseas is over.